This project has been an interesting endeavor and has been trying on both as a student and as a young professional. The assistance from Crabtree farms and Leadership Chattanooga has been a welcomed attribute to working with a client and for that I feel like we have been very lucky.

 

My group was in charge of handling all things interconnected or surrounding the event at Crabtree for the release of the local food guide and over all initiative of Tastebuds. With the leadership of Tara Jacek we were able to really dig in and have some really successful press releases and marketing regarding the guide.

 

My part of this project dealt more with the design of promotional materials such as the posters, banners, t-shirts, and e-invites for the event. I was very happy with the way that we had set up a certain set of sensibilities and aesthetic principles that were fluid throughout the entire Tastebuds project.

 

Having my logo selected for tastebuds was also a very exciting and welcomed experience for me as a young professional. The entire process of conceptual development of so many logo variations from early on and the arrival at a final solution that I have felt always encompassed the ideals and interests of Crabtree and leadership for this project.

 

I think that if I could start over and reevaluate my choices I can honestly say that I wouldn’t change anything. These experiences and opportunities that I have experienced have been and will continue to be an opportunity that I am glad to have been a part of.

 

Our class of design students at UTC has proved that we are aspiring professionals ready, eager, and willing to accomplish and solve problems for clients and within our community right here in Chattanooga.

 

With enough smart designers, some visionaries, and some hard work even an intimidating project can become something pretty exceptional.

we.welcome.you.

April 16, 2009

Crabtree farms has asked me to come on past the wrap up for Tastebuds and do some extra work for them, which I gladly accepted. Vanessa Mercer over at Crabtree is having me design an invite to send out to all the individuals responsible for making the Tastebuds initiative a success. The design of the invite follows the same aesthetic of other printed materials that I produced for Tastebuds. Never made an invite before other than one through the internet so it was a unique experience and now I know the size measurements for a typical invite, which is something that I didn’t know before. Doing my first set of freelance work for a client alone was also something that I have never done before, however was not as intense or scary as I had initially imagined. I think perhaps my relief was slightly a result from being familiar with working with Vanessa Mercer which is really a nice experience. If you have had a part in making Tastebuds a success then I thank you on the behalf of all the designers at UTC and look forward to seeing you at the event at crabtree farms next week.

finished.elements.(!)

April 16, 2009

 

Duotone

I have two poetry books, which are composite writings from Jim Morrison’s journals. Both of the books have an image of Jim Morrison displayed in a duotone photograph. The first book entitled The Lord And The New Creatures uses black and a hot pink that also coincides with all of the other super saturated colors used on the front cover of the book. The second is Wilderness Volume One, which has a similar image, however on this cover, a muted blue has been used along with a slightly darker relative of the same blue. I have chosen these books not only because they are examples of the duotone finishing element, but also because I think that the pop are nature of a duotone lends itself to the poetry book of a legendary rock star, so it is appropriate and follows an understandable aesthetic.

 

duotone

duotone

 Binding

Binding is always something that is of interest to me, in that I feel that certain binding styles are only appropriate under a given circumstance. The two examples that I have seem to follow suit with this idea. The first is a small book from Tricycle, which is titled reverb. The reverb book is small and has a moderate paperweight. The book is perfect bound at the spine so that it can be fanned through really quickly. If this book had been stitched or spiral bound, I don’t think it would carry along the same weight and feel. The second example is a journal that was bought for me at a paper store in London. The journal has a plastic cover and lightweight lined paper on the inside. It is also a very meaty and thick journal, and carries a spiral bound spine. This journal due to its materials is spiral bound so that the cover can slide to the back freely and provide a solid writing surface. Journals and planners alike, seemed to really rely on the spiral binding method since individuals use them almost like a pad and very frequently. A planner that had a perfect bound spine would be sure to break a few months in.

 

binding

binding

 

 

 

finished.elements.4

April 16, 2009

 

Die-cut

The two examples that I have found that use a die-cut are two cd packages. The first is a Pearl Jam album, in which two circles have been removed from the interior of the package to reveal central aspects of the actual disk. The second is an album by the band Death Cab For Cutie. On this album cover, the die-cut is on the cover of the album insert. The albums insert, like the Pearl Jam album, uses circular die-cuts. However this album uses it on the exterior and actually reveals a small image from the inside pages of the book. Die-cuts add an interesting edge to the package or look and feel of a product and can add intrigue by revealing portions of aspects of the product or material.

 

diecut

diecut

 Emboss/Deboss

Embossing is definitely a way to add some appeal to a given product. Many products that I purchase use embossing as a way to draw the consumer in by presenting the package is a way that seems very considered and professional. The two products that I have chosen, with an emboss, are Stride gum and Camel cigarettes. The packaging for Stride gum is a fold out package that presents the gum within pouches. On the lower-most pocket the word Stride is embossed on the outside of the pocket. A large “S” is also embossed on the outside of the package which isn’t as noticed by the eye but more recognized by the hand. The second, Camels package for cigarettes, is one that I acquired from the Czech Republic. These cigarettes have a similar package to the U.S. variant, yet have a more simple design. Both, however, have the Camel brand embossed on the front of the package. The actual image of the camel in the desert is also embossed, which I am not sure you find on the U.S. Camel packages. I find it interesting that only the front image and text are embossed. Perhaps because it opens from this side, so it deserves the highest level of interest.

 

emboss

emboss

 

 

finished.elements.3

April 16, 2009

Thermography//

Thermography is something that I have always recognized as a huge printed technique for buisness cards. So it’s no surprise to me that my exmaples consist of just that…buisness cards. Thermography has a nice feel and adds just a little smidge of interest to any buisness card. I read on the internet that thermography is often times refered to as poor mans engraving in that it’s a cheap process. However cheap it may be, I think that it does have a nice surface quality.

thermography

Scoring and Perforating//

The Hunter Art Museums brochures had scored folds on the inside of their tri-fold, which presents a map of their location in Chattanooga and locations of the art within their collection. The brochure uses scoring in order to have the paper fold in the exact same spot every tim. Scoring is found in most paper products that fold so that they fold in a desired way and are easily used by a customer. This brochure is well put together and doesnt take any effort to open or close, thanks to the scoring of the fold. The example for perforating is a concert ticket. Concert tickets or any sporting event tickets are usually perforated since they usually remove one end of the ticket. Its also nice that they are perforated because they provide you with memorabilia and the arena with documentation of your purchase. 

 

scoring and perforating

scoring and perforating

finished.elements.2

April 16, 2009

Varnish//

Varnish is a very lovely little element that I find rarely out and about in the world. I had to actually dig around to find these two, but they are quite nice. The first is a business card from my friend Nicholas, who had nice green cards made with a spot varnish on the top. The second is a cd that has a floral design varnished on the top which is something that I have never seen. Great looking finishing element here.

 

varnish

varnish

finished.elements.

April 16, 2009

 

Foil Stamp//

Foil Stamps are a way to add prestige to a product. I think that foil stamping is something that seems really formal because I associate it with certificates that you are awarded by through the state or the government that have some sort of a seal on them. However the items that I selected use foil stamp in a way other than for government approval. My first foil stamped piece is a packaging box for the Chocolate phone from Verizon. This box uses a foil stamp to mark the smiling logo for LG phones. The foil stamp adds some snazzy eye-catching appeal to any design, which seems intentional here. My other piece is the Not For Tourists Guide to New York, which I purchased when I traveled to NYC for the first time. The cover is black and has all the book information foil stamped on the cover. I think its nice that the cover is black because this makes the foil stamping seem muted and approachable. The foil stamping here makes the book look modern and not as regal as foil stamping usually feels.

 

foil.stamp.

foil.stamp.

Packaging//

Examples of nice packaging are everywhere; consider most things we consume come in a package, which tends to be appealing. The two packages that I found are appealing in very different ways. The reasons that they are appealing to me be are heavily contrasted, in that, one relies on its form for interest and the other is more traditional and relies on the graphics to spark interest. Both of these boxes came from lomography.com, and originally held the  contents of very interesting cameras. The first is a package for the Holga camera, which was packaged ion a box that has an explosion of color all over the box and clouds with information regarding the product along side. For the creative audience LOMO is trying to reach this packaging is engaging and approprioate. The second package is also a LOMO camera, called the super sampler. This one is simple but carries some unique elements to form an interating package. Its composite is a hard plastic shell, which opens down the center, the camera is suspended within a impression pushed into the surface of the box. Its so interesting that I have kept the box on my bookshelf….which says a lot considering I trash everything. Its pretty powerful when a package is beautiful to keep around even one the product has a new home.

 

packagine

packaging

2.gig.jump.2.go

April 16, 2009

On Tuesday we went over to Allegra printing…located behind the late and not so great Steve and Barry’s. Todd Oates, the general manager at allegra, gave us the grand tour of their facilities. This guy is super cheerful and has a smile from ear to ear. He was super friendly and willing to answer any questions we had as he marched us through the process of workflow within their business. We started in the main lobby, trailer back trough the design department where he shared with us, knowledge of design processes. He then took us to the digital printing area which was something that we were all slightly familiar with. Then to the off set printing area where we met an amazing fella’ named Jim. Jim was the man! He had printed us out sheets explaining the process of the printer and was so engaged and excited that we were there with him. He opened up the machines to let us take a peek inside and take photos of anything we felt was worthy of documentation. He showed us how to check pms spot colors…which was totally sweet. I even checked my skin just to make sure my pms color was right on. Todd showed us the paddy wagon, which is this old school way to bind sketch pads…this probably being the most interesting tool in the whole damn place. Then.. the most incredible thing happened. They dropped a 2 gig jump drives, coffee mugs, pens, and pencils on everyone to take home. We rolled outta that place with some merch and some knowledge. Good job Leslie. Good  job indeed.

Cindy.Li.

April 16, 2009

Last week we were payed a visit by networking extraordinaire Cindy Li. Cindy hosted a talk at Green Spaces, here in town, about Networking without the Ick. Within her presentation she discussed various outlets and opportunities to network with people of similar interests via the internets. She further discussed how accessing these social networks can have infinite benefit within both your personal and professional life. She warned that to have two much gray space in between the two can be slightly detrimental to either side if not kept under close watch. The application of privacy settings or use of multiple accounts, can be a secured decision in reference to managing these two lives. I have to admit that I am used to being slightly more transparent and not so polished for a separate crowd…so it was definitely interesting to see how other professionals operate in a corporate world. Cindy also joined us for our lunch hosted by Coptix at Easy Bistro. The night was capped off at CreateHere, which is also a place that I have recently been employed by…awesome, with a talk giving similar subject matter. Cindy made this one just as interesting as the one earlier in the day by honing in on specific individuals that she knows that have become connected and have had successful experiments due to social networking. Overall this day was quite an overload, but full of interesting people and information, not to mention free food…which lets face it, makes it all worth it.

N.P.G.

April 12, 2009

Leslie took us on a trip to National Print Group last week, which could be the last but not the least of a slue of many great field trips to printers. National Print group was an amazing experience. National Print Group has the largest printer in the whole entire country. An aspect that I thought was quite entertaining about this printer is that it was built in Germany, in which individuals from National signed off on and then the same people that constructed the printer in Germany, come to the states and build it here and have it signed off on again to ensure the same construction. Not sure why the idea of this insurance of quality, is so entertaining or interesting tome…perhaps its that the printer costs millions of dollars which blows my mind. The tour that we were given included many aspects of the types of printing that they do and the various clients that they have. National Print Group has huge clients such as Lowes, and Walmart…also doing print work for other huge businesses that are household names. This place is huge in both the physical sense and as a business. As usual thanks to Leslie, the guys over at National Print group were very accommodating and gracious to take time out of their day to give us a detailed tour of their work space.