projects.sunset.tastebuds.sunrise.

This project has been an interesting endeavor and has been trying on both as a student and as a young professional. The assistance from Crabtree farms and Leadership Chattanooga has been a welcomed attribute to working with a client and for that I feel like we have been very lucky.

 

My group was in charge of handling all things interconnected or surrounding the event at Crabtree for the release of the local food guide and over all initiative of Tastebuds. With the leadership of Tara Jacek we were able to really dig in and have some really successful press releases and marketing regarding the guide.

 

My part of this project dealt more with the design of promotional materials such as the posters, banners, t-shirts, and e-invites for the event. I was very happy with the way that we had set up a certain set of sensibilities and aesthetic principles that were fluid throughout the entire Tastebuds project.

 

Having my logo selected for tastebuds was also a very exciting and welcomed experience for me as a young professional. The entire process of conceptual development of so many logo variations from early on and the arrival at a final solution that I have felt always encompassed the ideals and interests of Crabtree and leadership for this project.

 

I think that if I could start over and reevaluate my choices I can honestly say that I wouldn’t change anything. These experiences and opportunities that I have experienced have been and will continue to be an opportunity that I am glad to have been a part of.

 

Our class of design students at UTC has proved that we are aspiring professionals ready, eager, and willing to accomplish and solve problems for clients and within our community right here in Chattanooga.

 

With enough smart designers, some visionaries, and some hard work even an intimidating project can become something pretty exceptional.