April 16, 2009
Foil Stamps are a way to add prestige to a product. I think that foil stamping is something that seems really formal because I associate it with certificates that you are awarded by through the state or the government that have some sort of a seal on them. However the items that I selected use foil stamp in a way other than for government approval. My first foil stamped piece is a packaging box for the Chocolate phone from Verizon. This box uses a foil stamp to mark the smiling logo for LG phones. The foil stamp adds some snazzy eye-catching appeal to any design, which seems intentional here. My other piece is the Not For Tourists Guide to New York, which I purchased when I traveled to NYC for the first time. The cover is black and has all the book information foil stamped on the cover. I think its nice that the cover is black because this makes the foil stamping seem muted and approachable. The foil stamping here makes the book look modern and not as regal as foil stamping usually feels.
Examples of nice packaging are everywhere; consider most things we consume come in a package, which tends to be appealing. The two packages that I found are appealing in very different ways. The reasons that they are appealing to me be are heavily contrasted, in that, one relies on its form for interest and the other is more traditional and relies on the graphics to spark interest. Both of these boxes came from lomography.com, and originally held the contents of very interesting cameras. The first is a package for the Holga camera, which was packaged ion a box that has an explosion of color all over the box and clouds with information regarding the product along side. For the creative audience LOMO is trying to reach this packaging is engaging and approprioate. The second package is also a LOMO camera, called the super sampler. This one is simple but carries some unique elements to form an interating package. Its composite is a hard plastic shell, which opens down the center, the camera is suspended within a impression pushed into the surface of the box. Its so interesting that I have kept the box on my bookshelf….which says a lot considering I trash everything. Its pretty powerful when a package is beautiful to keep around even one the product has a new home.