splitting.my.time.

Current progress within our class BuyFresh/BuyLocal has been quite the world wind of activity as of late. I have been attempting to divide my workflow between my team working with the event and getting other teams such as the print and identity group their necessary information regarding our newly selected logo.  Learning a lot about selecting pantones for the logo. This is all new for me, and Leslie Jensen Inman has been gracious in lending us her pantone books to find the appropriate colors to match my original palette and also incorporate new selected colors to complete a palette. I must mention my thanks to Leslie for her proposal of incorporating a purple into the palette, which was a spot on idea (not to give too much away). I am satisfied that my original palette was taken into consideration and adapted in way that made it so much stronger and can accommodate all the necessities of the project. As for my event team… we have been pounding out new great things. We have acquired a new chunk of deliverables after sending out our press release to the appropriate individuals. We are now embarking on a journey to find appropriate solutions for t-shirts, stickers, buttons, reusable bags, and marketing solutions. I am cranking out some solutions, which take the icon form out logo, and use it to make a pattern that can be placed on these items. Tara, one of my teammates for the event, has been working with placing the icon on a shirt in some very interesting ways that make the t-shirts very unique and eye catching. Our class as a whole has been working diligently to prepare all the upcoming deliverables and keep our eyes open for the upcoming challenges and goals. If our history with this project tells anything about it’s future, this project should have greatness for us to handover to the client. Onward we go!

 

at.the.Times.

Journey over to 10^th street last week to visit the Chattanooga Times Free Press for a tour of their facility and workroom. Upon entering the building a sense of calm punched me in the face with individuals casually strolling back and forth, but never neglecting to give a welcoming smile, however too busy to break their pace.  This all was something that I hadn’t predicted considering my idea of a newsroom was something more cinematic and hectic. The Times is a culmination of history, employees of many fields, and information. Our tour guide was Frank Anthony, who is a veteran at the Times. He began our tour with referencing the history of printing methods at the Times, which included: Washington hand press, linotype, and rotary type. Every aspect of the newspaper is separated and has handfuls of professionals handling every small aspect of the paper, from the absent reporters down to the men who reload the paper on their new super-intimidating printer. The tour was insightful and intriguing from the statue of Adolph Ochs, the original owner of the paper who’s nose is rubbed for good luck, to the gigantic vats of ink they store alongside the news printer, which they go through so rapidly.

 I must also mention the muted and classic architectural decisions within the building. The floors are the original hardwood floors from the original construction. The hardwood held the scars of the original machinery and where movement of machines had ground out chunks of the wood. The ceilings revealed the ductwork, which gave the newsrooms a very modern studio feel. The large windows in the newsroom allowed copious amounts of light to enter the environment, which I can image lighten the stress of the employees of a paper.

 The individuals at the paper were very accommodating to our visit both with their knowledge and time, even running the machinery so that we could actually view the processes.

 Awesomeness.

what’s.in.a.tree.

In response to presented article:

http://www.creativepro.com/article/paper-tips-how-to-choose-the-right-paper-

 

The selection process in accord with design work is one that is complex and takes much consideration. The first and foremost consideration when selecting you paper is finding a printer that can accommodate you in your required deliverables for your client or project. This means acquiring quotes of prices and matching these to your paper choices. Your paper choice should be based on the life span and should be in accord with how you are presenting information. In the article written by Paperspecs they bring about an example of a non-profit organization considering an alternative to using premium papers because it is slightly contradictory of the message that you are trying to present. So in this we have to think of considering not only text and what we are saying but also what the materials in which we are presenting them on are communicating as well, which is something that I have never really taken time to consider. Texture and finish is something that I feel is definitely an element that requires a particular eye and some intuition to choose. The surface quality of a print can dramatically affect the way the ink is received by the paper and also consider the use of imagery and what is appropriate for the function and reception of these aspect….overwhelming all these considerations! The article discussed the choosing of colored paper, which slightly freaks me out because I can’t really think of an appropriate situation to use colored paper. Seems too dangerous when it comes to anything to be printed in color and also just makes me think of silly flyers from my primary education. The section of this article that discusses the weight of paper at first seemed obvious in the page count for your printed matter, but I didn’t think of printing something double sided with heavy inks would require paper with a high opacity! This seems so obvious to me now but wasn’t on my mind when thinking about paperweight. Weight also directly influences something that is to be mailed and can directly affect your budget as well, which is no good. I am really astounded by all the decision making that goes into really narrowing your paper choice down for a given project. Seems like someone could be paid just to consider these things and pluck out the best option. Some homework and mapping out of options definitely exist in the process of paper. Stressful in process but important in practice, I am sure.

 

Check out paper specs here:

http://creativepro.paperspecs.com/